Analytics is a buzzword in the technology industry. What’s the point of analytics, how can they be useful to event organizers? Analytics provides realistic business intelligence to the event organizer.
Using analytics, organizers can see how attendees are navigating through the event and what areas of the event are of the most interest to the attendees. With information such as which sessions are added to personalize schedules, number of page views for speakers, and which attendees are interested in.
Using this information the organizer can determine how to time, manage, setup, and focus the event to cater to those needs. Since analytics are live, organizers can streamline the event as the event is still going on, using the data to change on the fly and using the app to effectively communicate those changes instantly. Analytics aren’t just a buzzword but rather the smart basis for making decisions for your events.